Monday, June 16, 2008

Truth in Advertising

I went for a walk at lunch today. Amongst the myriad of posters covering the light posts was one of the most succinct and, in its own way, elegant ads I have ever seen: Two Guys Moving.

That was it. Two guys moving. There were no adverbs, no adjectives, no attempts to appeal to a particular sub-set of the market. Just a simple declaration of what you would be hiring.

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