The Great Ape of Savings

As I was driving home from Toronto this afternoon I saw a large inflatable gorilla on the roof of a car dealership. I suppose the intent of the gorilla was to draw attention to a sale, but I honestly do not understand the connection between King Kong and cars. I mean, I am probably less likely to visit a dealership that employs a cheap gimmick like an inflatable ape than I would be if the dealership resorted to more mainstream advertising. Then again, I am not exactly the sort of guy who likes going shopping for cars, and maybe giant apes do attract car buyers.